The nature of
business gift-giving is changing not just the way companies engage with their
public but is actually changing public relation investment and operations in
the recent years. As competitive advantage continue to be redefined in the
context of the saturated global market, there is a reason why the science of
“giftology” is fast becoming a legitimate recourse of many companies in terms
of improving not just their relationships with employee, partners, clients and
consumers but also in terms of improving their over-all public identity.
In simplest
terms, corporate gifts are just like any other gift. They are items of value
which are given to a person as gesture of appreciation. For companies,
corporate business gifts are usually expressions of appreciation for loyalty
and patronage. And unlike normal gifts which are often more symbolic than
practical endowments, corporate gifts are more functional items. That is,
common corporate gifts are usually those that can be used regularly and
routinely by those who receive them.
Due to this, many
Singaporean companies exert significant efforts and spend considerable resources
to provide employees, clients, suppliers, individual consumers and other
business partners with the best kinds of Singapore
corporate gifts and other giveaways that are both functional, symbolic and
can help reinforce better public perception of the company, its brands,
products or services.
But
considering the many functions of corporate gifts in the modern commercial
world, finding the best kind of gift has become a bigger challenge than it was
a few years ago.
In terms of
price, it is not good corporate gift idea to go cheap. On one hand, cheap corporate
gifts can save a company a lot of money but cheap mass produced items are often
poor in quality and not durable or even aesthetically pleasing which is not
good in building pleasant public impression. But at the same time, it is
equally unhealthy to go for expensive corporate gifts in Singapore especially
when talking about significant volume of items which usually translate to high cash
outflow which will not directly result to profit or financial returns. In other
words, going cheap is socially bad, going expensive is economically unhealthy.
The choice
then boils down to balance and creative solutions. Again, corporate gifts in
Singapore are often valued more for functionality then aesthetics so the
important consideration in deciding on what gift to choose is usually simple.
Going for average brands that are not cheap and has reasonably good quality
offer value-for-money corporate
gift ideas. Items such as calendars, table planners, personal organizers,
shirts, coffee mugs, jackets, caps, pens, notepads, bags, USB, earphones,
umbrella and an almost limitless list of simple items qualifies very common corporate
gifts in Singapore because of their functionality and mid-range priced items
may offer the best solution since they are not too expensive but can still
offer relative durability which is an important especially for items that are
used routinely.
For
decors and other corporate gifts that are meant to be for display, aesthetics
is a major factor especially if the corporate gift item bears the company’s
name and logo which they often do. Good packaging can augment the price of the
gift items and helps improve its over-all sentimental value. These simply display
items if pleasingly wrapped in novel gift boxes and well packaged presentation can
be more meaningful since it shows additional effort on the part of the company.
Family-oriented corporate gifts ideas in
Singapore are also becoming good options. Premium
corporate gifts items such as
fruit baskets or home decors for the household signifies ‘values’ or ‘virtues’
and valuing of family is obviously a very common value that a company can share
with any client, partner or employee without spending too much.
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